of free media resulted from its ability to strike a cultural nerve.
"Dove Evolution Campaign" can be a very good example of brand evolution when the company use viral advertisement to clarify their brand message so that it is more understandable to consumers and/or partners.
the Dove advertising message :
It's not soap. It's a beauty bar.
Unilever downsized from 1,600 brands to 400 in 2002
of National Assembly, financial associations appoint ex-public officials of MOSF or FSC as a chairman or director and provide them with high salary. In this context, the President Park criticized that Gwanfia results from the cozy relations (between politics, government and the business), exclusive culture of public organizations, and easy-going attitude. The concept of Beopfia and Gunfia in judi
Introduction of Lam Research Corporation
Our team, OB Larger, analyzed Lam Research Corporation. Lam Research Corporation is a major supplier of wafer fabrication equipment and services to the worldwide semiconductor industry. With corporate headquarters located in Fremont, California, the Company maintains a network of facilities throughout Asia, North America, and Europe to meet the complex
1. GE Introduction
General Electric (GE) is an American multinational conglomerate. In 2011, GE ranked among the Fortune 500 as the 6th largest firm in the U.S. by gross revenue as well as the 14th most profitable. However, the company is currently listed the 3rd largest in the world among the Forbes Global 2000. General Electric was one of the original 12 companies listed on the newly formed Do
3) By 2013, Public libraries expand 900
Ministry ofCulture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr
- Children tuition support : it consists of all educational fees during middle, high school and college
- Hospital fee support: total amount of health insurance fee for employee and a half for immediate family
- Car discount: Hyundai Motors Car discount depending on the working periods
- Four seasons resort: usable domestic condo and hotel in free or a half price through partnership
- Resid
of budgeting. And they reward employee who properly perform their tasks based on Charter for customers in every months. They plan to Establish a new capital and labor culture based on coexistence : providing management information, On-site Management Briefing
4.4 Style
Top management has priority to happiness of employee. They think employee should feel happy to achieve customer satisfaction.
Ritz Carlton Hotel은 품질 우수 기업에게 수여되는 Malcolm Baldrige National Quality Award를 2번이나 수여했을 만큼 우수한 수준의 서비스와 종업원을 존경으로서 대하는 기업으로 호텔업계에서도 유명하다. 이 호텔은 Millennium Partners라는 부동산 개발회사와 같이 Washington D.C에 스포츠센터와 온천, 레스
of systematic and planned activities designed by an organization to provide its members
with the opportunities to learn necessary skills to meet current and future job demands.
▪ Learning은 HRD의 중요한 활용 방법이다.
▪ HRD 활동 시점은 구성원이 조직에 참여할 때부터 수반되어야 한다.
▪ HRD 프로그램은 반드시 변화, 장기적 계획,